About Us
Paramount Retail Group is a family-owned group investing in established British businesses and brands across pet care, food, drinks, confectionery, home interiors and DIY. We support our portfolio with long-term stewardship, operational expertise and a focus on sustainable growth while protecting the identity and heritage of each business. Alongside our operating companies, the group also manages commercial property investments and an integrated family office.
About Us
Paramount Retail Group is a family-owned group investing in established British businesses and brands across pet care, food, drinks, confectionery, home interiors and DIY. We support our portfolio with long-term stewardship, operational expertise and a focus on sustainable growth while protecting the identity and heritage of each business. Alongside our operating companies, the group also manages commercial property investments and an integrated family office.
Poonam Sharma
Executive Director
Poonam is a serial entrepreneur and director of Q Retail Stores and Dibor, a company specialising in French-inspired home accessories and décor.
Under her leadership, Dibor has expanded its product range and strengthened its market presence, emphasising quality and customer satisfaction. The company is also noted for its charitable initiatives, supporting various causes and local organisations.
Poonam Sharma’s strategic vision for product and social responsibility continues to drive Dibor’s growth and commitment to excellence in the homeware industry.
Sunny Sharma
Executive Director
Sunny is a distinguished entrepreneur and divisional director of a number of Paramount’s investments. He graduated from Lancaster University in 2006 with a degree in Business and Information Systems. Demonstrating entrepreneurial acumen, he co founded Dibor with Poonam, a French home accessories mail-order company, immediately after graduation. Within three years, he identified a market gap for high-quality, trend-aligned pet accessories and co-inhabited Pet Brands with Ravi Sharma, which rapidly expanded its portfolio to over 600 ranges, exporting to retailers in 58 countries.
In 2018, under Sunny’s leadership, the parent company acquired Vital Pet Products, the UK’s leading pet product wholesaler, serving over 4,000 independent retailers.
He has been instrumental in implementing new operating systems and introducing innovative products, aiming to position the company as a 21st-century partner for supplier brands and clients.
Sunny’s leadership has been recognised with accolades such as the SME Company Director of the Year for the North East by the Institute of Directors 2018 as well as shortlisted for EY Entrepreneur of the Year in 2019.
His strategic vision continues to drive Paramount’s growth and transformation within the market segments.
Ravi Sharma
Executive Director
Ravi Sharma is an accomplished business leader with extensive expertise in strategic growth, acquisitions and corporate turnarounds. He holds a Master’s degree in Accounting and Management and has built his career around operational improvement, brand development and long-term value creation.
In 2009, Ravi co-founded Pet Brands, which went on to earn recognition in The Sunday Times Fast Track 100 in 2015 and 2016 and Export Track in 2016 and 2017. Since establishing Paramount Retail Group, he has helped shape the group’s expansion across pet, confectionery, drinks, DIY and food.
Ravi led the turnaround of Vital Pet Group after its 2018 acquisition and supported its transition to independent ownership under SPL Group in 2026. He also played a central role in the group’s pet retail expansion through Fetch, MedicAnimal and Pet-Supermarket, as well as the development of Bristows of Devon, Montezuma’s Chocolate, Saltaire Brewery, Bartoline International and DB Food Group.
In 2026, Ravi was closely involved in the acquisition of the former Keystone Brewing Group portfolio and the development of Great British Drinks Company, created to provide a stable, long-term home for respected British drinks brands. His approach combines operational discipline with an emphasis on preserving brand identity, supporting teams and investing for sustainable growth.
Ravi Sharma
Executive Director
Ravi Sharma is an accomplished business leader with extensive expertise in strategic growth, acquisitions and corporate turnarounds. He holds a Master’s degree in Accounting and Management and has built his career around operational improvement, brand development and long-term value creation.
In 2009, Ravi co-founded Pet Brands, which went on to earn recognition in The Sunday Times Fast Track 100 in 2015 and 2016 and Export Track in 2016 and 2017. Since establishing Paramount Retail Group, he has helped shape the group’s expansion across pet, confectionery, drinks, DIY and food.
Ravi led the turnaround of Vital Pet Group after its 2018 acquisition and supported its transition to independent ownership under SPL Group in 2026. He also played a central role in the group’s pet retail expansion through Fetch, MedicAnimal and Pet-Supermarket, as well as the development of Bristows of Devon, Montezuma’s Chocolate, Saltaire Brewery, Bartoline International and DB Food Group.
In 2026, Ravi was closely involved in the acquisition of the former Keystone Brewing Group portfolio and the development of Great British Drinks Company, created to provide a stable, long-term home for respected British drinks brands. His approach combines operational discipline with an emphasis on preserving brand identity, supporting teams and investing for sustainable growth.
Timeline of Acquisitions
Since our inception, Paramount Retail Group has been committed to building and nurturing iconic heritage brands across a diverse range of industries. Over the years, we have proudly expanded our portfolio, acquiring esteemed companies that share our passion for quality, innovation, and sustainability.
See the timeline below to explore the key moments in our history and the companies that have become part of the Paramount family.
Dibor was established in 2006, bringing timeless elegance to homes with vintage-inspired décor and furnishings. Known for its dedication to quality and design, Dibor quickly became a trusted name in the home interiors market.
Established in 1967, Pet Brands has a long history of creating innovative and high-quality pet products. Acquired by Paramount Retail Group in 2009, Pet Brands has grown into a leading supplier in the pet care industry, offering trusted solutions for pet owners, from toys to accessories.
Paramount Retail Group acquired Vital Pet Group in 2018 and supported the development of the business through a period of operational and commercial transformation. In August 2026, VPG was sold to SPL Group and began its next chapter as an independent business under new ownership led by Tom Wang and Richard Long.
In 2018, Paramount Retail Group welcomed Bristows of Devon, a renowned confectionery brand. Known for its traditional fudge and sweets, Bristows brought a legacy of craftsmanship and indulgence to the group.
In 2019, Paramount Retail Group proudly acquired Tilley’s Sweets, a heritage confectionery brand renowned for its traditional boiled sweets and timeless recipes. With a rich history of crafting high-quality sweets, Tilley’s continues to delight customers with its authentic flavours and dedication to preserving British confectionery traditions.
In 2020, Paramount Retail Group welcomed Petwell, a leading online retailer dedicated to providing high-quality pet care products. With its extensive range of health, wellness, and everyday essentials, Petwell has become a trusted resource for pet owners, offering convenience, expertise, and exceptional service.
Montezuma’s joined the group in 2023, adding its reputation for bold flavours and ethically sourced chocolate to the portfolio. A leading independent chocolate brand, Montezuma’s continues to delight customers with its innovative and sustainable approach.
Fetch was acquired in 2023, further solidifying Paramount Retail Group’s leadership in the pet care market. Fetch’s commitment to premium pet products and services complements the group’s vision of innovation and customer satisfaction.
In 2024, Saltaire Brewery joined the group, bringing award-winning beers and a legacy of quality brewing. Known for its bold flavours and innovative techniques, Saltaire Brewery expanded the group’s offerings in the drinks sector.
Paramount Retail Group acquired Bartoline in 2024, a leader in DIY products and home improvement solutions. Bartoline’s trusted range of adhesives, fillers, and other essentials aligns with the group’s mission of delivering quality across industries.
Paramount Retail Group acquired DB Food Group in August 2025, one of the UK’s leading wholesale meat businesses. This partnership strengthens our commitment to backing British farming and advancing sustainable British farming across the supply chain.
In 2026, Paramount Retail Group acquired the former Keystone Brewing Group portfolio, protecting 145 jobs and bringing brands including Black Sheep Brewery and Purity Brewing Co. together with Saltaire Brewery under Great British Drinks Company. The business was created to provide a stable, long-term home for respected British drinks brands, with further investment committed to support recovery and sustainable growth.
Dibor was established in 2006, bringing timeless elegance to homes with vintage-inspired décor and furnishings. Known for its dedication to quality and design, Dibor quickly became a trusted name in the home interiors market.
Established in 1967, Pet Brands has a long history of creating innovative and high-quality pet products. Acquired by Paramount Retail Group in 2009, Pet Brands has grown into a leading supplier in the pet care industry, offering trusted solutions for pet owners, from toys to accessories.
Paramount Retail Group acquired Vital Pet Group in 2018 and supported the development of the business through a period of operational and commercial transformation. In August 2026, VPG was sold to SPL Group and began its next chapter as an independent business under new ownership led by Tom Wang and Richard Long.
In 2018, Paramount Retail Group welcomed Bristows of Devon, a renowned confectionery brand. Known for its traditional fudge and sweets, Bristows brought a legacy of craftsmanship and indulgence to the group.
In 2019, Paramount Retail Group proudly acquired Tilley’s Sweets, a heritage confectionery brand renowned for its traditional boiled sweets and timeless recipes. With a rich history of crafting high-quality sweets, Tilley’s continues to delight customers with its authentic flavours and dedication to preserving British confectionery traditions.
In 2020, Paramount Retail Group welcomed Petwell, a leading online retailer dedicated to providing high-quality pet care products. With its extensive range of health, wellness, and everyday essentials, Petwell has become a trusted resource for pet owners, offering convenience, expertise, and exceptional service.
Montezuma’s joined the group in 2023, adding its reputation for bold flavours and ethically sourced chocolate to the portfolio. A leading independent chocolate brand, Montezuma’s continues to delight customers with its innovative and sustainable approach.
Fetch was acquired in 2023, further solidifying Paramount Retail Group’s leadership in the pet care market. Fetch’s commitment to premium pet products and services complements the group’s vision of innovation and customer satisfaction.
In 2024, Saltaire Brewery joined the group, bringing award-winning beers and a legacy of quality brewing. Known for its bold flavours and innovative techniques, Saltaire Brewery expanded the group’s offerings in the drinks sector.
Paramount Retail Group acquired Bartoline in 2024, a leader in DIY products and home improvement solutions. Bartoline’s trusted range of adhesives, fillers, and other essentials aligns with the group’s mission of delivering quality across industries.
Paramount Retail Group acquired DB Food Group in August 2025, one of the UK’s leading wholesale meat businesses. This partnership strengthens our commitment to backing British farming and advancing sustainable British farming across the supply chain.
In 2026, Paramount Retail Group acquired the former Keystone Brewing Group portfolio, protecting 145 jobs and bringing brands including Black Sheep Brewery and Purity Brewing Co. together with Saltaire Brewery under Great British Drinks Company. The business was created to provide a stable, long-term home for respected British drinks brands, with further investment committed to support recovery and sustainable growth.