Privacy Policy

Last updated: 23rd January 2025

1. Who We Are

Paramount Retail Group is a family of brands operating across various sectors, including pet care, confectionery, chocolate, drinks, home interiors, and DIY. Our website address is: https://www.paramountretailgroup.co.uk If you have any questions about this policy, you can contact us at:

2. What Data We Collect

We may collect and process the following personal data when you interact with our website:
  • Contact Information: Name, email address, and phone number (e.g., via contact forms).
  • Usage Data: IP address, browser type, operating system, and pages you visit (collected via cookies).
  • Comments: When visitors leave comments, we collect the data shown in the comments form, the visitor’s IP address, and the browser user agent string to help spam detection. An anonymized string created from your email address (a hash) may be provided to the Gravatar service. The Gravatar privacy policy is available at https://automattic.com/privacy/. After approval, your profile picture is visible with your comment.
  • Media: If you upload images to the website, avoid uploading images with embedded location data (EXIF GPS), as visitors can download and extract this data.

3. How We Use Your Data

We use your personal data for the following purposes:
  • To respond to your inquiries or communications.
  • To monitor and improve our website’s performance and user experience.
  • To comply with legal and regulatory requirements.
  • To analyze website traffic via cookies and similar technologies.

4. Sharing Your Data

We do not sell your personal data. However, we may share your data with:
  • Service Providers: Trusted third parties who help us operate our website (e.g., hosting providers, analytics services).
  • Legal Authorities: Where required by law or to protect our legal rights.

5. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience and gather analytics. For details, see our Cookie Policy. Cookies may include:
  • Essential Cookies: Necessary for the website to function.
  • Analytics Cookies: Help us understand how visitors interact with our site.
  • Comments: If you leave a comment, you may opt-in to saving your name, email, and website in cookies for convenience. These cookies last one year.
  • Login Cookies: If you log in, cookies save login information and screen settings for two days or a year if “Remember Me” is selected.

6. Embedded Content from Other Websites

Articles on this site may include embedded content (e.g., videos, images, or articles). Embedded content behaves as if the visitor has visited the other website, which may collect data, use cookies, or track interactions.

7. How Long We Keep Your Data

If you leave a comment, the comment and its metadata are retained indefinitely to recognize and approve follow-ups automatically. For registered users, we store personal data in their profile, which they can see, edit, or delete at any time.

8. Your Rights

Under UK GDPR, you have the following rights:
  • Access: Request a copy of your personal data.
  • Rectification: Request corrections to inaccurate data.
  • Erasure: Request deletion of your data (“right to be forgotten”).
  • Objection: Object to data processing based on legitimate interests.
  • Data Portability: Request transfer of your data to another service.
To exercise any of these rights, contact us at emily.fowler@paramountretailgroup.co.uk.

9. Data Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at: