Fetch and Tesco’s Partner to Bring Customers a Complete Specialist Pet Offering

Fetch and Tesco’s partner
to bring customers a complete specialist pet offering

In August 2024, Fetch, the online pet retailer owned by Paramount Retail Group (PRG), entered into an exclusive partnership with Tesco, the UK’s largest supermarket chain. This collaboration will provide Tesco’s online shoppers access to over 4,600 specialist pet products, including food, treats, healthcare, toys, and accessories for a variety of animals.

Fetch was acquired by PRG in March 2023, alongside MedicAnimal, Pet-Supermarket, and PetMeds, as well as pet food brands Bob & Lush and K9 Choice. These acquisitions join PRG’s growing portfolio of pet-focused businesses, which also includes industry leaders like Pet Brands and Vital Pet Group.

“Fetch is a uniquely positioned and much-loved retailer. Its previous association with Ocado provided the business with a reach into 3.5 million pet parents, and this partnership now brings its pet care expertise to the nation’s largest supermarket, benefiting pet owners across the country. This is an exciting move for Fetch, and we believe will help us to scale for the brand’s ambitious growth plans.”

Sunny Sharma

Director, Paramount Retail Group

This partnership marks a significant milestone for Fetch as it leverages its expertise in pet care to serve Tesco’s vast customer base. The move strengthens PRG’s position in the pet industry and reflects its ongoing commitment to expanding its portfolio of pet and lifestyle brands.

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Saltaire Brewery, part of Paramount Retail Group, has announced the acquisition of the Keystone Brewing Group brand portfolio, securing the future of a collection of respected British beer brands with deep manufacturing heritage and strong regional roots.

The acquisition follows recent national coverage highlighting the challenges facing independent British brewers and the importance of responsible ownership in safeguarding jobs, production, and local brewing communities. Against a backdrop of rising costs, market consolidation, and increased insolvencies across the sector, Saltaire’s acquisition represents a clear commitment to long-term stewardship rather than short-term consolidation.

This milestone builds on the strong progress Saltaire has made since joining Paramount Retail Group 18 months ago. During that period, the brewery has accelerated growth, strengthened its operational foundations, and reinforced its role as a custodian of authentic British brewing brands with real provenance and manufacturing presence.

The Keystone portfolio brings together a number of well-established breweries and beers, each with its own identity, loyal customer base, and regional significance. Under new ownership, the focus will be on protecting what makes each brand distinctive; maintaining brewing standards, safeguarding employment, investing in production capability, and supporting the trade for the long term.

This approach reflects Paramount Retail Group’s wider strategy of backing heritage British brands with strong manufacturing roots. Rather than stripping back identity or centralising production for short-term gain, the group provides patient capital, operational expertise, and commercial discipline to allow brands to stabilise, rebuild, and grow sustainably.

The transaction further strengthens Saltaire’s ambition to be a leading regional brewery with a growing national presence, while remaining firmly grounded in its Yorkshire origins. It also reinforces the group’s confidence in the UK brewing sector and the enduring value of well-made, well-loved British beer.

“These are brands with real history, real people behind them, and real places at their heart. Our responsibility is to look after them properly, to brew them well, protect jobs, support the trade, and invest with a long-term mindset. This acquisition reflects both the progress Saltaire has made and the strength of the team driving that growth.”

Sunny Sharma

Director, Saltaire Brewery

“This is not about financial engineering or consolidation. It’s about restoring confidence, rebuilding relationships, and ensuring that proud British brewing businesses continue to exist, employ people, and serve their communities for generations to come.”

Ravi Sharma

Director, Saltaire Brewery

For Paramount Retail Group, the acquisition underlines continued momentum across the wider business. Sustained growth, disciplined investment, and a stewardship-led approach position the group strongly for the future while remaining true to its core values of quality, responsibility, and long-term brand building.

The Keystone brands will continue to be brewed, supplied, and supported as part of Saltaire’s expanding brewing platform, ensuring continuity, quality, and long-term investment in each individual brand.

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