Cocoa Comeback: Montezuma’s Back in Profit Under Paramount Retail Group
Since its acquisition by Paramount Retail Group in May 2023, Montezuma’s has undergone a remarkable transformation, becoming a benchmark for operational turnaround and strategic growth. Achieving over £10.8 million in annual sales by May 2024 and surpassing £1 million in EBITDA, Montezuma’s success highlights the impact of Paramount’s hands-on approach.
With a revitalised team, BRC A grade certification, and innovation-driven success, Montezuma’s has strengthened its market position while investing in digital growth and customer engagement. Popular products like Montezuma’s Buttons and signature bars remain customer favourites, driving robust financial performance.
Looking ahead, Montezuma’s is set for further growth, with plans for retail expansion, market diversification, global showcases, and sustainability initiatives. The brand aims to launch UK-wide pop-up shops, enter the foodservice market, and expand exports through distributor partnerships—all while continuing to collaborate with organisations like The Bumblebee Conservation Trust.
“Montezuma’s transformation is a testament to the power of strategic investment and an engaged, forward-thinking culture. This is the kind of result that defines our hands-on approach, proving that even distressed assets can become success stories.”
Montezuma’s, alongside Bristows under the Great British Confectionery Group banner, exemplifies Paramount’s ability to combine heritage with innovation, ensuring both brands lead the market in 2025 and beyond.
Cocoa Comeback: Montezuma’s Back in Profit Under Paramount Retail Group
Since its acquisition by Paramount Retail Group in May 2023, Montezuma’s has undergone a remarkable transformation, becoming a benchmark for operational turnaround and strategic growth. Achieving over £10.8 million in annual sales by May 2024 and surpassing £1 million in EBITDA, Montezuma’s success highlights the impact of Paramount’s hands-on approach.
With a revitalised team, BRC A grade certification, and innovation-driven success, Montezuma’s has strengthened its market position while investing in digital growth and customer engagement. Popular products like Montezuma’s Buttons and signature bars remain customer favourites, driving robust financial performance.
Looking ahead, Montezuma’s is set for further growth, with plans for retail expansion, market diversification, global showcases, and sustainability initiatives. The brand aims to launch UK-wide pop-up shops, enter the foodservice market, and expand exports through distributor partnerships—all while continuing to collaborate with organisations like The Bumblebee Conservation Trust.
“Montezuma’s transformation is a testament to the power of strategic investment and an engaged, forward-thinking culture. This is the kind of result that defines our hands-on approach, proving that even distressed assets can become success stories.”
Montezuma’s, alongside Bristows under the Great British Confectionery Group banner, exemplifies Paramount’s ability to combine heritage with innovation, ensuring both brands lead the market in 2025 and beyond.