Fetch and Tesco’s partner
to bring customers a complete specialist pet offering

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In August 2024, Fetch, the online pet retailer owned by Paramount Retail Group (PRG), entered into an exclusive partnership with Tesco, the UK’s largest supermarket chain. This collaboration will provide Tesco’s online shoppers access to over 4,600 specialist pet products, including food, treats, healthcare, toys, and accessories for a variety of animals.

Fetch was acquired by PRG in March 2023, alongside MedicAnimal, Pet-Supermarket, and PetMeds, as well as pet food brands Bob & Lush and K9 Choice. These acquisitions join PRG’s growing portfolio of pet-focused businesses, which also includes industry leaders like Pet Brands and Vital Pet Group.

“Fetch is a uniquely positioned and much-loved retailer. Its previous association with Ocado provided the business with a reach into 3.5 million pet parents, and this partnership now brings its pet care expertise to the nation’s largest supermarket, benefiting pet owners across the country. This is an exciting move for Fetch, and we believe will help us to scale for the brand’s ambitious growth plans.”

Sunny Sharma

Director, Paramount Retail Group

This partnership marks a significant milestone for Fetch as it leverages its expertise in pet care to serve Tesco’s vast customer base. The move strengthens PRG’s position in the pet industry and reflects its ongoing commitment to expanding its portfolio of pet and lifestyle brands.

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