Montezuma’s Back on Track: Founders Return to Lead the Brand with Paramount’s Investment

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Montezuma’s, one of the UK’s largest independent premium chocolate manufacturers, is entering an exciting new chapter following a strategic investment from Paramount Retail Group. Founders Helen and Simon Pattinson have returned to lead the brand, focusing on profitability and staying true to Montezuma’s core values of authenticity, equality, and exceptional quality chocolate.

Founded over 22 years ago, Montezuma’s is renowned for its award-winning, ethically sourced chocolate, available at major stockists including Waitrose, Sainsbury’s, Morrisons, John Lewis, and Selfridges. With Paramount’s backing, the brand will enhance its market presence, develop innovative new products, and strengthen its retail partnerships.

The investment aligns with Paramount’s reputation for revitalising brands through innovation and operational expertise.

“Today marks a new phase in the sustainable growth of Montezuma’s Chocolates. With Paramount’s investment and expertise, we can develop our market position, increase our global customer base, and, as a result, help our valued suppliers expand their markets.”

Paul Taylor

Chairman, Paramount Retail Group

Helen and Simon Pattinson added:

“We’re delighted to be part of the Paramount family and feel that this is such an exciting time for the business. We can’t wait to see what the future holds and are looking forward to sharing more delicious chocolate with you.”

Helen and Simon Pattinson

Founders, Montezuma's

This partnership will expand Montezuma’s global reach, grow its supermarket distribution (recently including Asda and Co-op), and drive the production of high-quality, flavourful chocolate. Paramount’s investment also ensures Montezuma’s commitment to ethical sourcing and sustainability, with all new packaging being 100% recyclable, biodegradable, or compostable.

Cocoa Comeback: Montezuma’s Back in Profit Under Paramount Retail Group

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Since its acquisition by Paramount Retail Group in May 2023, Montezuma’s has undergone a remarkable transformation, becoming a benchmark for operational turnaround and strategic growth. Achieving over £10.8 million in annual sales by May 2024 and surpassing £1 million in EBITDA, Montezuma’s success highlights the impact of Paramount’s hands-on approach.

With a revitalised team, BRC A grade certification, and innovation-driven success, Montezuma’s has strengthened its market position while investing in digital growth and customer engagement. Popular products like Montezuma’s Buttons and signature bars remain customer favourites, driving robust financial performance.

Looking ahead, Montezuma’s is set for further growth, with plans for retail expansion, market diversification, global showcases, and sustainability initiatives. The brand aims to launch UK-wide pop-up shops, enter the foodservice market, and expand exports through distributor partnerships—all while continuing to collaborate with organisations like The Bumblebee Conservation Trust.

“Montezuma’s transformation is a testament to the power of strategic investment and an engaged, forward-thinking culture. This is the kind of result that defines our hands-on approach, proving that even distressed assets can become success stories.”

Paul Taylor

Chairman, Paramount Retail Group

Montezuma’s, alongside Bristows under the Great British Confectionery Group banner, exemplifies Paramount’s ability to combine heritage with innovation, ensuring both brands lead the market in 2025 and beyond.

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