Paramount Retail Group Acquires Historic British Brand Bartoline, Securing Its Future and 90 Jobs
Paramount Retail Group has announced the acquisition of Bartoline, a heritage British brand that has been a cornerstone of the DIY and decorating industry for over a century. Established in 1876, Bartoline has earned its reputation as a trusted name in home improvement, known for its high-quality adhesives, fillers, and decorating products. This £23 million acquisition ensures the preservation of 90 jobs and safeguards the future of one of the UK’s most recognisable DIY brands.
By bringing Bartoline into its portfolio, Paramount Retail Group reinforces its commitment to preserving iconic British businesses while driving growth and innovation. The integration of Bartoline with Paramount’s operational expertise and investment capabilities will ensure the historic company is well-positioned to meet the evolving needs of modern consumers. Paramount also aims to champion sustainability by introducing environmentally friendly materials and reducing waste across Bartoline’s product lines.
“Bartoline has been a trusted partner in countless home improvement projects over the past century, with a heritage and reputation for quality that make it an excellent addition to our portfolio. We’re proud to secure its legacy and look forward to driving its future growth through innovation and sustainability.”
As part of its strategic vision, Paramount Retail Group will focus on developing innovative, user-friendly, and sustainable products for Bartoline. The group aims to make DIY accessible to everyone, catering to both experienced DIYers and first-time decorators. Paramount’s sustainability initiatives will include prioritising environmentally friendly materials and reducing waste, ensuring that Bartoline continues to be a trusted and responsible name in the DIY market.
“Bartoline has tremendous potential. By combining its 100-year heritage with our resources and expertise, we aim to create innovative, sustainable solutions that resonate with today’s consumers. DIY is becoming more accessible than ever, and we’re excited to champion Bartoline’s role in empowering both seasoned professionals and first-time decorators.”
This acquisition also highlights Paramount’s ongoing success and growth, with group revenues now exceeding £100 million. Paramount Retail Group continues to strengthen its position as one of the UK’s leading retail groups, driven by its mission to preserve and grow iconic brands across a diverse range of sectors.
Paramount Retail Group Acquires Historic British Brand Bartoline, Securing Its Future and 90 Jobs
Paramount Retail Group has announced the acquisition of Bartoline, a heritage British brand that has been a cornerstone of the DIY and decorating industry for over a century. Established in 1876, Bartoline has earned its reputation as a trusted name in home improvement, known for its high-quality adhesives, fillers, and decorating products. This £23 million acquisition ensures the preservation of 90 jobs and safeguards the future of one of the UK’s most recognisable DIY brands.
By bringing Bartoline into its portfolio, Paramount Retail Group reinforces its commitment to preserving iconic British businesses while driving growth and innovation. The integration of Bartoline with Paramount’s operational expertise and investment capabilities will ensure the historic company is well-positioned to meet the evolving needs of modern consumers. Paramount also aims to champion sustainability by introducing environmentally friendly materials and reducing waste across Bartoline’s product lines.
“Bartoline has been a trusted partner in countless home improvement projects over the past century, with a heritage and reputation for quality that make it an excellent addition to our portfolio. We’re proud to secure its legacy and look forward to driving its future growth through innovation and sustainability.”
As part of its strategic vision, Paramount Retail Group will focus on developing innovative, user-friendly, and sustainable products for Bartoline. The group aims to make DIY accessible to everyone, catering to both experienced DIYers and first-time decorators. Paramount’s sustainability initiatives will include prioritising environmentally friendly materials and reducing waste, ensuring that Bartoline continues to be a trusted and responsible name in the DIY market.
“Bartoline has tremendous potential. By combining its 100-year heritage with our resources and expertise, we aim to create innovative, sustainable solutions that resonate with today’s consumers. DIY is becoming more accessible than ever, and we’re excited to champion Bartoline’s role in empowering both seasoned professionals and first-time decorators.”
This acquisition also highlights Paramount’s ongoing success and growth, with group revenues now exceeding £100 million. Paramount Retail Group continues to strengthen its position as one of the UK’s leading retail groups, driven by its mission to preserve and grow iconic brands across a diverse range of sectors.
