Saltaire Brewery Sets Sights on Becoming the UK’s Leading Craft Beer Brand

Yorkshire's Saltaire Brewery Aims to Become the Leading Craft Beer Brand Across the UK’s Pubs and Grocers This Summer

Following its acquisition by Paramount Retail Group (PRG), Saltaire Brewery is embarking on an ambitious journey to expand its presence across the UK craft beer market. Known for its award-winning beers and dedication to quality, the Yorkshire-based brewery is poised to elevate its offerings, bringing its exceptional brews to a wider audience this summer and beyond.

Since its establishment in 2006, Saltaire Brewery has been celebrated as a Yorkshire favourite. With PRG’s support, the brewery now aims to gain national recognition, focusing on increasing availability in pubs and restaurants across the UK.

“At Saltaire, we firmly believe that if you’re going to brew beer, you must do it right—it’s non-negotiable. Our partnership with PRG allows us to bring our beers to more people without ever compromising on quality.”

Nick Helliwell

Sales Director, Saltaire Brewery

Saltaire Brewery’s flagship beers, such as Blonde, South Island Pale Ale, and the award-winning Triple Choc, have earned widespread acclaim for their exceptional taste and innovation. Backed by PRG’s resources and expertise, the brewery is committed to maintaining its high standards while exploring new flavours, experimenting with styles, and driving growth within the UK’s competitive craft beer industry.

With a strong focus on innovation and excellence, Saltaire Brewery plans to:

Expand its product offerings to cater to evolving consumer tastes.
Increase availability in key markets nationwide.
Champion its legacy of producing honest, independent beer with real character.

As Saltaire’s journey unfolds, the brewery is determined to remain true to its roots, delivering quality and character in every pint.

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For a closer look at their award-winning range, visit their website: saltairebrewery.com

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Saltaire Brewery, part of Paramount Retail Group, has announced the acquisition of the Keystone Brewing Group brand portfolio, securing the future of a collection of respected British beer brands with deep manufacturing heritage and strong regional roots.

The acquisition follows recent national coverage highlighting the challenges facing independent British brewers and the importance of responsible ownership in safeguarding jobs, production, and local brewing communities. Against a backdrop of rising costs, market consolidation, and increased insolvencies across the sector, Saltaire’s acquisition represents a clear commitment to long-term stewardship rather than short-term consolidation.

This milestone builds on the strong progress Saltaire has made since joining Paramount Retail Group 18 months ago. During that period, the brewery has accelerated growth, strengthened its operational foundations, and reinforced its role as a custodian of authentic British brewing brands with real provenance and manufacturing presence.

The Keystone portfolio brings together a number of well-established breweries and beers, each with its own identity, loyal customer base, and regional significance. Under new ownership, the focus will be on protecting what makes each brand distinctive; maintaining brewing standards, safeguarding employment, investing in production capability, and supporting the trade for the long term.

This approach reflects Paramount Retail Group’s wider strategy of backing heritage British brands with strong manufacturing roots. Rather than stripping back identity or centralising production for short-term gain, the group provides patient capital, operational expertise, and commercial discipline to allow brands to stabilise, rebuild, and grow sustainably.

The transaction further strengthens Saltaire’s ambition to be a leading regional brewery with a growing national presence, while remaining firmly grounded in its Yorkshire origins. It also reinforces the group’s confidence in the UK brewing sector and the enduring value of well-made, well-loved British beer.

“These are brands with real history, real people behind them, and real places at their heart. Our responsibility is to look after them properly, to brew them well, protect jobs, support the trade, and invest with a long-term mindset. This acquisition reflects both the progress Saltaire has made and the strength of the team driving that growth.”

Sunny Sharma

Director, Saltaire Brewery

“This is not about financial engineering or consolidation. It’s about restoring confidence, rebuilding relationships, and ensuring that proud British brewing businesses continue to exist, employ people, and serve their communities for generations to come.”

Ravi Sharma

Director, Saltaire Brewery

For Paramount Retail Group, the acquisition underlines continued momentum across the wider business. Sustained growth, disciplined investment, and a stewardship-led approach position the group strongly for the future while remaining true to its core values of quality, responsibility, and long-term brand building.

The Keystone brands will continue to be brewed, supplied, and supported as part of Saltaire’s expanding brewing platform, ensuring continuity, quality, and long-term investment in each individual brand.

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